Grupo Entrada works with clients to help them reach their goals and objectives. While the US Hispanic market offers plenty of opportunities for investment, Grupo Entrada helps clients navigate the waters and focus resources. The best way to think of using Grupo Entrada is as a strategic member of your organization and in the capacity you need the most. We typically compliment any existing in-house expertise or agency relationship you may already have.  STRATEGIC SERVICES: Market Validation and Entry Strategy In-Culture Readiness Assessment Market Research, Ethnography, Focus Groups, Intercepts Strategic Business Development New Product Development Branding & Positioning Interim Executive Management  CREATIVE COMMUNICATION SERVICES: Identity and Brand Architecture Social Media design & distribution In-culture Merchandizing online & email Public Relations including Blogger outreach Talent search Media Planning & Buying Web optimization consulting & design Event Marketing and Promotions Packaging & Product Design  PRODUCTION SERVICES: Branded Entertainment for Web and Mobile Virtual World URL based Advertising Social Media for Web and Mobile Advergaming for Web and Kiosk