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| We believe in Relevancy:: Authenticity:: Humanistic Design:: Sustainability:: Profitability:: and Thinking BIG! |
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Mitch Posada
Strategist meets Creative meets Rainmaker
mitch@grupoentrada.com
Mitch is co-founder of Grupo Entrada and Founder of LatinLounge.tv and QueVerde.com. Mitch understands the Hispanic consumer and Market
dynamics. With over a decade of experience Mitch has developed a unique
blend of consulting capabilities in the consumer services and products
marketplace while maintaining a balanced focus on media and mobile
communications to help companies enter and profit from the growing
Hispanic market. Mitch has consistently produced results for his
clients and done so with a marketing management process and a team
building approach designed to internalize and incentivize innovation
and long term growth. Mitch has over a decade of experience in the
areas of strategic planning, marketing, and business development, with
a particular emphasis on the fast growing U.S. Hispanic consumer
population. Mitch's work spans a wide range of companies from
start-ups, marketing agencies, and non-profits to Fortune 500 leaders.
Clients include GB Mobile, Mercados Suvianda, Unico Pictures
Entertainment, Account Now, Santiago Solutions Group, Dieste Harmel
Partners, Logue Studio Design. During his freelance consulting Mitch
worked on projects for Washington Mutual, Hispanic National Mortgage
Association, Nestle, IDT, Humana, AARP. Mitch also brings a unique look
at emerging digital media distribution and online consumer applications
through his own efforts launching an Internet channel LatinLounge.tv
aimed at bilingual Latinos. Formerly on the board of directors of Film
Arts Foundation, Institute for International Film Financing, and the
International Short Film Association.
Mitch holds a BA from Michigan State University and a MBA from U.C.
Berkeley Haas School of Business.
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Kristan Almgren
Strategic Communications & Marketing
kristan@grupoentrada.com
Kristan has enjoyed working with Fortune 500 companies, international
institutions, and smaller to medium size companies whose businesses
deal with the Latin America and US Hispanic markets. Companies include
The Latino Group, Feld Entertainment (Ringling Brothers And Barnum & Bailey® circus and Disney on Ice® shows), Cisco Systems
(Americas International), iPIN Technologies, the World Bank, USAID,
InterAmerican Development Bank, and Camris International (formerly
Clapp & Mayne, Inc.) and TransFair USA. Ms. Almgren has worked
with health care, food and beverage, film and performing arts, non-profit
organizations and hi-tech industries.
Kristan specializes in marketing communications strategy and planning,
public relations, community outreach, ethnic marketing, brand architecture
and messaging, event promotion, and market research. Most recently
she was the Executive Producer of a Spanish language learning program
and the Marketing Director of the SF International Latino Film Festival.
She sits on the board of the SF International Arts Festival leading
marketing efforts for the 2007 year featuring the African Diaspora.
Currently based in San Francisco, she has lived over six years in
Mexico, Brazil, Spain and the Dominican Republic. Fluent in Spanish
and Portuguese, Kristan is a bona fide Latinaphile.
Kristan holds a dual BA from UC Santa Barbara in Latin American Iberian Studies and Political Science and a MPIA from the Graduate School of Public and International Affairs, University of Pittsburgh.
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Are you a Hispanic Market expert, a Management Consultant, a Branding wiz, or a Marketing Expert? Are you interested in working on projects related to the Hispanic Market? Send inquiries to info@grupoentrada.com
We believe in establishing strategic advisor networks. Our list of advisors include:
- Alex Rowland (Founder, CEO) CozmoTV
- Amy Jacobson Kurokawa (Chair Producers Guild San Francisco) Digital Media Programming and Production Consultant
- Catherine Goerz (Campaign Manager) Bonfire Communications
- Catherine Kitcho (President) The Launch Doctor: Author of “From Idea to Launch at Internet Speed” and “High Tech Product Launch” (First and Second Editions). Website:
www.launchdoctor.com
- Carlos Baradello Ph.D. (Adjunct Professor of Entrepreneurship and Director, International Business Accelerator) University of San Francisco
- Margarita Quihuis (Chairman & President) Hispanic-Net
- Sal Castaneda (Co-founder, EVP-CIO & Director of Interactive Services) cloud*LINK
- Steve Hoffman (Founder, CEO) Rocketon
- Thomas Overton (Senior Designer) IDEO
- Weston Stander (Technology Strategist / CTO)
If you are interested in establishing a relationship with Grupo Entrada send inquiries to mitch@grupoentrada.com
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